FRESHGUARD® innovative odor-control technologies deliver long-lasting freshness which extends garment life and promotes a healthier planet.
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Sense of FRESH-being
Comfort all day, every day
Long-Lasting Odor Control
Fabrics stay fresher for longer
Freshness from Nature
Materials derived from nature
Safe-GUARD the planet
Wash less, save more
Why FRESHGUARD® Odor Control Matters?
LESS WASTE
92 million tons of textiles are landfilled each year (World Bank). Odor is a top reason garments get tossed early. FRESHGUARD® extends wear life and keeps clothes in circulation.
LESS WASHING
4.3% CO2 cut if households skip one wash per week (McKinsey). Two-thirds of a garment’s climate impact comes from wash and dry cycles. Odor Control means fewer loads – saving water, energy, and CO2.
Circular Ready
340M tons CO2 saved yearly through odor-protected resale & reuse (ThredUP). Fresh garments resell, recycle, and reuse better. FRESHGUARD® powers the circular fashion economy.
Care more, use more, wash less.
Save water, “safe-GUARD” the planet.
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We’re rethinking freshness in fashion. We believe small actions spark big change. With FRESHGUARD®, we design odor control solutions that extend the life of textiles, reduce chemical waste, and cut the footprint of the apparel industry. By keeping fabrics fresh longer, we help brands and consumers discard less, wash less, and waste less.
From the makers of drirelease®, a suite of protective comfort solutions has joined the OPTIMER® Brands family under the seal of FRESHGUARD®. At OPTIMER®, we create advanced textile technologies that deliver unmatched comfort, performance, and eco-freindly innovation – empowering brands and helping protecting the planet.
The sensation of freshness can make all the diference in the world when it comes to feeling comfortable.
BRANDS
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